Passionate about the original – Coke Studio.

India’s introduction to pop music was through two siblings from Pakistan, Nazia Hassan and Zoheb, in the 1981 when Disco Deewane was the rage. You heard it wherever you went. The album, produced by Biddu, sold 100, 000 copies on the first day of its release in Bombay alone. Today, 30 years later, India might boast of a thriving economy and a buzzing film industry but we still turn to Pakistan for our dose of soulful, non-filmi music. Bands like Junoon, Strings, Jal and singers like Atif Aslam, not to forget ghazal maestros like Mehdi Hassan and Ghulam Ali, are perhaps more celebrated in India. Even though India now has its own version of Coke Studio – it arrived here four years after Pakistan used the music property to showcase the best and most beautiful music to come out of a country that has seen dictators come and go, military coups, assassinations, bomb blasts on a daily basis, and even floods and earthquakes – we are still more passionate about the original.



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